JOD or Jules Over Diamonds was first created in 2022, and brought to life in 2024. Jules, my last name, is something that I wanted to incorporate in the brand. My last name was always misspelled as “Jewels”, so the rest of the brand name came later as a play on words. The meaning behind the brand is to stand out from the crowd. To let the light you have within yourself illuminate the dark and unknown. To take risks and step out of your safe zone. To be the underdog yet the overtaker. To be your own treasure.